Project Mandates &
Sole Selling Agency

A real estate project mandate is an exclusive agreement where a developer appoints a single agency (like Realspace) to handle all sales and marketing activities for a specific project. Unlike open brokerage models where multiple agents compete, a mandate partner takes complete responsibility for project positioning, lead generation, channel partner management, and sales execution from launch to sell-out. This results in unified branding, faster absorption rates, and typically 30-40% lower customer acquisition costs.

In a sole selling (exclusive mandate) arrangement, one agency has exclusive rights to sell the project and coordinates all sales channels. The developer works with a single partner who manages everything including direct sales, channel partners, and marketing. In an open mandate, the developer works with multiple brokers simultaneously, which often leads to inconsistent messaging, price undercutting, and fragmented buyer experience. Sole selling typically delivers 2x faster sales velocity and better price realization.

Realspace's project mandate includes: market research and pricing strategy, project positioning and branding, digital lead generation through 100+ hyperlocal engines, performance marketing (Google, Meta, programmatic), channel partner network activation and training, on-site sales team deployment, CRM setup and lead management, customer follow-ups and site visit coordination, negotiation and booking support, and post-sales handover assistance. We take end-to-end responsibility from project launch to complete sell-out.

A sole selling agency like Realspace reduces CAC through: unified marketing spend without duplication, proprietary lead databases from 23+ years of operations, 100+ hyperlocal digital engines with optimized targeting, integrated channel partner networks that eliminate competitive bidding, and data-driven campaign optimization. Our clients typically see 30-40% lower CAC compared to fragmented multi-broker approaches, with faster lead-to-booking conversion rates.

Realspace accepts mandates for residential projects (apartments, villas, townships, plotted developments), commercial projects (office spaces, retail, mixed-use), and luxury developments across Mumbai, Pune, Goa, Bangalore, and Nashik. We work with established developers as well as new entrants, with project sizes ranging from boutique 50-unit buildings to large township developments. Our mandate services are tailored based on project type, location, target audience, and developer requirements.

Real estate project mandates typically range from 12 to 36 months depending on project size and inventory. For a standard residential project, mandates are usually 18-24 months covering pre-launch, launch, and sell-out phases. The agreement includes milestone-based reviews and performance benchmarks. Realspace's average mandate duration is 18 months with an 85% sell-out rate within the mandate period.